Your van and work trucks are already travelling from one job site to the other, and heading to supply stores, and the workshop. Why not let them do more than just carry tools and materials? Wraps designed for companies transform a mundane necessity into a powerful marketing tool. With the Vehicle Wraps designed for each vehicle, spending time in traffic can turn into a productive period teeming with sales for your kitchen cabinet business.
This post shows the steps to implement wraps into your marketing strategy. The return from the vehicle wraps in terms of money doesn’t matter, brand exposure will always lead to more sales. Depending on the traffic, your daily commute will transform into a vehicle for an uninterrupted sales cycle.
The Impact of Mobile Advertising
Some marketing activities, such as print advertisements or local radio commercials, do offer some value, however, they seem to generate additional, recurring advertising costs each month, whilst also lacking a broad reach. In contrast, a vehicle wrap advertising costs a ‘one off’ fee, working for you ‘round the clock’ for years to come. If parked at a client’s house, idling at a traffic light, or cruising the highway, your vehicle acts as a traveling billboard, with the potential to reach thousands of customers a day.
Advertising Value of Mobile Billboards
In the case of a local companies, such as a kitchen cabinetry manufacturer, the need for exposure is dire. If such a company is to succeed, homeowners within the proximity need to recognize them for what they do. From your marketing perspective, a vehicle wrap advertising is the best in the area. Your company serves for a number of days in a particular neighborhood, with a branded vehicle, and the kitchen installation acts as a quasi advertisement.
Witnessing the change is the community, with a renovated branded kitchen in the vicinity, builds a solid association to your company. There is more trust and, in turn, social proof. When home renovations are considered, and the name of your company is brought to the surface, the odds are they will recognize your company name. This is leads generation with zero cost.
A Cost-Effective Marketing Tool
Let’s analyze the expenses. Full vehicle wraps may appear costly at first glance. However, over time, they tend to lose value at a quicker rate than ads or billboards, which with still need a subscription paid monthly for, a permanent wrap could last well over five years.
When examined over a five-year timeline, wraps, over time, last significantly longer than any other form of advertising, making the monthly expense significantly lower than the expense for a wrap. Consider the number of impressions—the number of times people see your ad. A wrap has the potential to reach significantly over, and up to, 70,000 impressions, given constant exposure to a vehicle throughout the day. The reach for a vehicle wrap’s impressions is 30,000. The vehicle wrap is 30,000 impressions and the vehicle impressions are where the cost per impression excels due to the ability to drive and the value placed at each of the impressions is incredibly lower than that from the vehicle wrappers or the vehicle advertisers.
Reach a Wide and Targeted Audience
All servicing vehicles, move to the target demographic, the potential customers, by simply driving to specific locations. As you service, you showcase your product, bridging the gap to homeowners, which also frames the target audience demography. This target audience and the value of the customer cuts down the other competitors for the audience, and thus.
These individuals aren’t cold leads; they are potential home-owners with extra cash to spend on a kitchen renovation. The moment they see your business class vehicle, they make the mental connection that your company is reputable and successful. This sort of concentrated marketing balances a positive business image with the rest of the community and establishes you as the primary distributor of your brand of kitchen cabinets.
Designing a Vehicle Wrap That Works
An impactful vehicle wrap is not merely the logo on the side of the van. It is a marketing masterpiece with the primary focus of a vehicle wrap to make your business message instantly recognizable. This is important as people in passing cars only have a few seconds to gather the key points of the marketing wrap.
The Bolder, The Better
When designing a vehicle wrap, the simpler, the better the results. The much-coveted advertising space needs to have a lasting impression.
The vehicle wrap should have distinct colors that are recognizable to the brand and eye catching. Consider the colors you select and the pattern of cars and buildings on the road as you contemplate the wrap.
