Your delivery trucks and service vans drive to and from lovely wedding venues daily. While necessary for operations, are these vehicles fully utilized for marketing purposes? Your gain seems to be at the expense of a competitor. Every trip represents a new marketing opportunity. Vehicle wraps change your fleet from vans and trucks to rolling billboards and turn an operational expense into a marketing vehicle.
There are numerous ways to invest and use vehicle wraps to your advantage. In this post, I will explain the ways they improve your wedding tent rental business. We will explore brand photography and its professional image, and briefly touch on a vehicle wrap and the massive advertising value it represents. A well-designed wrap on your vehicle can generate more leads than any paid advertisement you may run.
Your vehicles are in motion and on the streets where your best leads are coming from. A plain white van is virtually invisible. A professionally wrapped vehicle is a moving advertisement.
Use Every Drive as a Canvas for Creativity
Make a list of the daily driving habits for best productivity of the team. Trucking labeled cars when cars are being saddled down during the workday. Driving next to the wedding car while at the same time taking the same route. All of these actions can be guided with a car wrap and parked during rush hours to takeover the billboard space at cheap rates. One car during rush hour can capture the attention of 100 to 100 during rush hours depending on the time of the day with a car wrap on!! This constant targeted exposure can significantly increase the name/acquaintance for the specific service or business.
Marketing at Events
Park your truck at an event that your business serves while your employees glo to set up the wedding tent. They won’t just see the truck with the wrap on it. They will most probably be able to see the name of the business being promoted massive on the truck. This strategy will surround and influence gossip on the service being promoted. With all the consistent backups and ideas, it will be easy to get birth referrals and fresh proposals as the service will be recognized widely.
Cultivating Image Credibility and Creating a Sense of Trust.
The wedding industry is a highly sensitive domain where emotions run high and a misconception can scrap the investment and the processor can lose a fortune. People work hard day and night to create the perfect day and certainly gifts and vendors, whatever the case may be, it is vital to have faith. There is a critical investment of both financial and emotional assets during the day. The guess is not concerned about our investment and the company reputation, the guess cares about the vehicles, they have a vis-a-vis relation.
The first impression is the last impression.
It is a company and investment vehicle deployment, wrapped with a professional packing, and is payed high attention and is clean. It tells about the corporation and business’ first impression and the attention to the investment as well. It shows the trust as well. The employees do not come with an unmarked van. It retention the idea of the sealed and trustworthy boxes of the tents, and the vehicles assure the first impression as well.
Unique Selling Point.
The idea of the competition is not the idea of this business. How many of the tent salon rental boxes does not concern the borders? There is a discrepancy with the gentlemen and the business. It is with sophisticated and clean vehicles and it does not concern the investment of the business. The retention is the logo and the color of the corporation. The advanced vehicles, clean and decent do not concern the investment of the business, it is the retention of the last impression.
An Effective and Economical Way to Advertise
When compared to other forms of advertising, the use of a vehicle wrap has greater roi. A vehicle wrap has a one time design and installation fee and can promote a business for several years.
The Evaluation of the Wraps Overall Worth
Let us take a closer look at the wrap. A traditional form of a billboard ad has the potential to cost thousands of dollars a month for a still ad. In order to maintain visibility, a digital ad campaign will also increase the cost. Just like vehicle wraps indigital forms, a vehicle wrap can also last over five years where there is an investement of time and care, plus there is no recurring fees. Any form of pre paid advertising is usually divided over inital cost with the vehicle wraps, in such a case where there is an ad with similar coverage for substantially lesser cost, the vehicle wrap will always win.
Served with No Additional Cost
Vehicle wraps serve the purpose of local advertising. The ads are directly servicing certain geography. Event planners, local couples, and venue managers will all see the ad and the person will never be required to pay for the ad. This is the best form of advertising and the best return of your marketing dollars
Effectiveness of a Wrap Design
A vehicle wrap audio visual presentation will not achieve its full potential without an effective wrap design. To convert impressions to contacts, the impressions left by the audio visual presentation wrap need to clear, eye catching, and valuable.
IMPORTANT DESIGN ELEMENTS
Visual Appeal: The wedding business is extremely visual in the presentation of captures. Use high quality captures of the most stunning and beautiful wedding tent setups. Present captures of the elegant beautifully lit sailcloth tents with the starry sky and frame tents luxuriously decorated for receptions. The images will trigger the imagination of potential clients.
Branding: The name of the company and the logo should always be visible and readable at a distance. Use clear unconventional fonts and color pallete, be it modern, rustic, or classical luxurious, to represent and reflect the company’s values.
Contact Information: Do not expect people to work hard in retrieving your information. The website and the business cell must be displayed, it should not be small and hard to read. Most of the time people will only be in contact with the vehicle for a couple of seconds, so the information provided should be captured easily.
Simple CTA: „Visit our website for a quote” or „Your wedding tent is here” works well too for a CTA. Bridging physical and digital worlds such as a QR code to a contact or gallery page works great too.
How to Start Vehicle Wraps
Transforming your fleet into a mobile billboards is easy to do. Start off by searching for vehicle wrap professionals around your area. One sure Tell is that they have a portfolio where the VOC is better than the rest. After reinforced discussions about your brand and the rest with samples, a good designer is able to bring it to life along with other designs that make it stand out.
Your brand wraps reflects on the terrain, sky and the earth under them. You can increase visibility and reputation, along with gaining a good number of clients. Start shifting your marketing to cover the miles a vehicle is driven and with it the profits can be brought to a new height.
When potential clients see eye-catching vehicle wraps promoting your wedding tent rentals, it builds curiosity and compels them to seek your services. Potential clients tend to show interest in businesses that look professional and legitimate, and it helps if they see the professional wrap on your vehicle parked at a wedding venue.
Meta phrases, e.g. Meta Title and Meta Description are a summary of the content of that particular page of the website. They will always be the last part of the content.