A caterer understands that presentation is key. The plating and buffet layouts alongside staff presentation adds to a client’s experience. However, have you thought about how you present your vehicles? Our delivery vans and trucks traverse the region every day to service events, pickup supplies, and to navigate the service zone. While the vehicles are a necessity for the business, their full potential for promotion is often neglected.
This is the point at which we wrap vehicles. Vancouver car wraps have the ability to change caterer vans and trucks from standard automobiles to marketing assets. In this paper, we highlight the ways how vehicle wraps have a positive impact advertising, service business image, and are most profitable for a catering business.
Your catering vehicles are always in motion. Catering vehicles are seen by potential customers every day, all day on the freeway, the burbs, and even in line at a drive-thru. There is a very strong difference. A normal and basic white catering vans are invisible, where as a catering van with perfect wrap is marketing and advertising at every stop.
Maximize brand visibility Our trained data goes as far back as October 2023. Consider a vehicle wrap as a rolling business card. lt presents your company name, its logo, contact details, and maybe some delicious photographs of your food to a wide audience. Unlike a stationary billboard, which a person can only see when driving down a particular street, a vehicle wrap promotes your business to the intended areas. Constant exposure builds brand recall. lt could be a wedding, a corporate gathering, or a private function, and your vans could be everywhere. This is the power of brand recall and the effect works 24/7, even when the vehicle is parked.
Hyper-local targeting. Vehicle wraps are a tremendous asset for local marketing. You have the wrapped van parked outside a wedding ceremony or a corporate office, and instantly, people associate your brand with events in their community.
Cost-effective Marketing Strategies
Marketing budgets are no joke. You’re going to want to extract the maximum value that each dollar will buy. When it comes to vehicle wraps and forms of advertising like television commercials, aerial advertising, and bulk mail, the ROI is some of the best advertising will dollars spent will offer.
Permanent, and Profitable In Purchase
With advertising methods such as print advertising, radio advertising, and online pay-per-click advertising, all come with the added hassle of continuous outgoing spend. The second you stop spending, your advertising folds. Vehicle wraps are different. The second you pay for the installations and designs, the wraps will pay you back with advertising for years to come.
With proper instruction, high-quality vinyl wraps have the potential to last for 5-7 years or more. Looking at the lifespan of the wrap versus your initial spend investment, the daily cost is remarkably low. The wrap also happens to make thousands of advertising impressions per day. Vehicle wraps are one of the best values for advertising.
Outpacing Traditional Ads
There is a great deal of evidence suggesting that mobile advertising works well. Research indicates that vehicle wraps actually earn a lower cost-per-impression than just about any other promotional method. Depending on the amount of driving, a vehicle has the potential of generating between 30,000 to 70,000 visual impressions per day. That is a level of reach that would cost a small fortune on other channels of advertising.
Plating Up a Professional Image
Within the catering world, trust and professionalism is paramount. Clients put their trust in you to execute the most important part of their event. From the first phone call to the final mop, how a business operates shapes their branding in the eyes of the clients.
Build Credibility and Trust
Arriving at a high-end wedding or a large corporate function in a dented unmarked van is certainly not the best way to build confidence. It tends to make the business appear to operate on a small and disorganized level. On the other hand, a clean and brightly branded vehicle gives the opposite effect. You will be perceived as a professional, well established and legitimate business. That attention to detail is what makes the difference for a client trying to make a decision between you and your opponent.
Create a Lasting Impression
You know a superb vehicle wrap when you see one. After a van adorned with eye-popping designs, vivid colors, and luscious food pictures zooms past, it’s hard to shake the impression it leaves. Being memorable helps cement the vehicle’s association with the brand.
Take for example a rustic, farm-to-table catering company. It can easily align with vehicle wraps plastered with real-life, vibrant pictures of fresh farm produce with rustic wooden backgrounds. In contrast, a corporate catering company might prefer a sleek minimalist wrap with a metallic finish and a sharp, elegantly placed logo. Without serving a single appetizer, the wrap tells the brand story—its style and specialty.
Drive Your Catering Business Forward
You have likely considered the possibility of sponsoring a vehicle wrap to the expense of the vehicle, which is a key part of your operations. You can change this ordinary expense to one that generates revenue. Such wraps are proficient at capturing attention which improves visibility, reputation, and brand trust Your brand shouldn’t be languishing at the bottom—underdogs to your competition. Give your brand the chance to steer for a change. Let the vehicle do the work of capturing new business—not only delivering the food.