New or seasoned in the Pizza business? You know how competitive the industry can get. Your customers want novel and unique experiences and yummy pizzas. Each and every step in the buying process affects how a potential client will feel about a business. You have the best pizzas in the city. That is a fact. The real question is how well is your brand message being conveyed above and beyond the pizzeria. A highly customized delivery van could enable a self-service marketing option for the company and cover the cost of the wrap and then some, with each delivery.
In the following paragraphs we will discuss, in detail, the importance of using vehicle wraps for increased brand exposure and visibility, and acquisition of new customers. We will also discuss some design tips. Vehicle wraps are a solid marketing strategy your business should consider.
Beyond the Box: Why Your Delivery Vehicle Matters
The touchpoints customers have with your delivery vehicles every day is likely in the hundreds, depending on the territory serviced. Vehicles are seen on the roads, in homes, stuck in traffic, or parked outside of buildings. For every one of these situations, there is an opportunity to engage with the brand. For example, an untouched, plain, white vehicle is a lost opportunity for engagement. Certainly to some extent the vehicle fulfills the goal of a delivery, but fundamentally, the brand on the vehicle is absent.
Let’s think about the scenario of a custom vehicle wrap. As opposed to the untouched vehicle, the wrap acts as a brand ambassador, working for the company all the time, 24 hours a day without a break. Unlike a traditional billboard, a vehicle wrap is a form of advertising that provides ongoing, constant coverage over a larger region, unlike stationary forms of advertising. Your brand remains on the customers’ minds, especially those with a tendency to get a slice of pizza. It helps in being the first one to pop up in case there is a need for pizza.
The Effectiveness of Mobile Advertising
Certainly one of the better forms of advertising at an accessible budget are vehicle wraps. Calculate the costs of advertising on a stationary billboard or being a part of the digital space. Traditional billboards or digital space comes with an ongoing fee every month, thus, are treated as recurring costs. In comparison, the one-off price for designing and applying a vehicle wrap is quite diminutive. More over, one high quality wrap pays for itself over the course of multiple years as the vehicle generates thousands of impressions every day at no additional price per view.
The moving advertisement is very focused. Your drivers are already driving to the specific neighborhoods you serve. You are not marketing to everyone, you are advertising to people who live and work in the area you deliver to. This type of advertising is very effective for bringing in new customers who maybe would’ve never been able to find you.
How to Design a Wrap That Produces Results
A good wrap is not just a logo placed on the side of a vehicle. It is a form of advertising that helps and centers on the brand’s logo. Shallow branding on car wraps is avoided as the intention is for the viewer to grasp the vehicle’s purpose very quickly. Customers usually take a few seconds to notice a moving vehicle, hence the vehicle branding must be very clear, intriguing, and unforgettable.
Consider the use of bright colors associated with the company that customers notice very quickly.
The logo must touch the customers in a very special way. It has to capture the intention of the people strolling on the side walks, e.g, with graphics and using silo of the brand. Also, it has to not be very childish and boring, as that may give people the urge to ignore it.
Graduated colors are the way to go. Your wrap has to not just be a photo, but some of the good colors that would attract and break the monotony of the colors on the road. Please use some bright red, warm yellow, and some of the nice blues as your go to colors. Avoid cool colors that tend to tone it down.
It is equally important to have high-quality imagery. A high-quality image of your signature pizza is quite persuasive. Make sure to use proper resolution images so that they do not look pixelated. Graphics should be large enough to be seen clearly from afar.
Maintain the clarity of the message by making it succinct.
When it comes to wrapping cars, it is best to go minimalist. Pestering the audience with information makes swift comprehension difficult. Key elements that should be prioritized are:
Business Name: The most prominent text, should be easily identified.
Business Logo: A logo represents the brand.
Phone number or Website: Prospective clients can easily place orders.
Short Tagline: Simple phrases like ‘The best slice in town’ or ‘Fresh, fast, fantastic’ are good options.
Do not overload the design with information. A complete menu, long special lists, or intricate social media handles are easier to read on stationary items. A moving vehicle emphasizes the idea of simplicity.
Employ an Appropriate and Unified Professional Design
A vehicle wrap serves as a marketing tool for your business. The wrap of a pizzeria should convey a professional and polished image. Appoint a professional designer who specializes in car wraps and understands how to translate a flat design to the 3D surfaces of a particular vehicle.
These wraps should also match other branding elements, including the menu, the website, and the interior design of the restaurant. The brand cohesion helps to reinforce the brand identity and boosts recognition of the restaurant through multiple marketing channels. The customer who orders through the website and then sees the wrapped vehicle should be able to match the vehicle to the experience of visiting the restaurant.
How does a custom wrap on your car help you compete? Imagine two delivery cars parked on the same street. One is a dull, unmarked sedan, the other is a vehicle, which is vibrantly wrapped, showcasing the brand name and appetizing slices of pizza on the. Which one is more likely to grab the attention of a neighbor walking the dog of a family coming home from a car ride?
The wrapped vehicle does not only deliver food, it also ehmbeds an idea into the HEAD. That neighbor may not be hungry for a pizza at that point in time, but when they do get hungry for pizza, your brand is going to be the very first one that they\ remember. The wrap serves as a recommendation, but in a much more powerful and silent manner. The professionalism of the car wrap creates an first impression of the business as a very reputable and popular business which also suggests that it is a local owned business, meaning that the business is sure to get a lot of new potential customers.
How does a custom wrap on your car help your business? Think of two delivery cars which are parked on the same street. One of the cars is a dull, unmarked sedan, the other is a car blanketed in an eye catching wrap plastered with the logo and slices of pizza. Which of these cars do you think is more likely to grab the attention of a family coming home from a car ride and then off to a neighbor walking the dog?
The neighbor is not likely to be hungry at that point in time, but when he does, your brand is one of the first in his mind. That is the powerful silent recommendation and brand recognition these wraps provide. Most importantly though, the more these people come across the vehicle, the more they subconsciously remember the name, increasing brand recognition. p
Would you like to take your pizza business to new heights and maximize advertising opportunities while doing deliveries? Invest in a custom pizza car wrap and drive your business forward!